Week Four - July 20-24
DUE July 21: Assignment 3
CHECK OUT Extra Credit
Tuesday, July 21
- Why is an online presence important?
- Need for a coordinated and consistent online presence
- Information overload
- Professional versus social networking
- Networking and other self-promoting
- Guest Speaker: Sandi Olson, web professional
READING - Online Presence:
ASSIGNMENT 4: Due Tuesday, July 28
Prepare an AIA and detail of your portfolio content - planned samples and case studies, resume content, introduction, etc. and upload a 2+ page PDF document to the Google Apps WEB205 blog (page PortfolioContent) by the end of class on Tuesday, July 28. 50 points.
Thursday, July 23
- Discussion: Sandi's visit, the articles?
- Check It Out: Tying it together
- In-class task: Google Profile fill-out
- In-class task: Look over LinkedIn
- In class task: Resume Swap!
- It's about the resume, NOT the person
- Look for good stuff that stands out
- Look for things that might be dinged
- Let your partner know how the resume strikes you from a hiring standpoint
This Week's Discussions
- You already have an online presence if you ever posted a blog, filled out a job board, are on FaceBook/MySpace/other, have signed up for and attended events posted online, etc.
- Your job as a professional is to guide your own online profile.
- Make your profile as consistent with your branding / message / services as possible.
- At the same time, focus specifically on 2-5 tools that will help you, and avoid information/profile overload
- WSJ article
- Personal Branding Tip: Get a Google Profile
Consistency and professionalism
- Employers Google and do other online searches for info about prospective employees
- Party stuff/inconsistent messages get in your way
- Limited ability to clean up past, so coordinate/organize now and future
- More is not better, just more and often overkill
- Choose 2-5 tools you can easily maintain and like to direct your efforts: portfolio, professional connector, social connector, Google, main job board or two
- Avoid being buried under possibilities by choosing useful and non time-wasters to help you
Online presence occurs already:
- Professional network connector - LinkedIn
- Specific profile(s) - social sites you visit
- Networking groups - like MeetUp, User Groups
- Event profiles
- Email signatures
- Online/mobile business cards
Consider your portfolio your main profile space, and radiate out from it.
- Your most and best efforts
- Link outward
- Reputation control
Extra coverage techniques
- Using metatags appropriately on your portfolio: title, description, author, keywords, cloud tags
- Listing successes: clients, skills, types of projects. pro-bono clients
- Cross-linking: PDF resume(s), LinkedIn, main job board profile, networking group(s), blogs you participate in, publications, awards
Other self promotion
- Networking - MeetUp, Lunch 2.0, user groups, events
- Blog involvement - writing for popular blogs / publishing articles
- Guest speaking (we hope!)
Protect you online reputation
- Generate positive search results that will rank as highly as possible in a Google
- Check for activity connected to your name
- Set up a news feed for your name to monitor when and if you pop up on blogs or in news stories.
- Take care what you publish on the web.
- Set up a Google profile because it lists earliest.