Week Two - July 6-10
DUE July 7: Assignment 1
Something cool: Attend OpenSource World for Free
Thursday, July 9
- Discussion from articles
- Standing out in a crowd
- Doing what you say you can do
Tuesday, July 7
- What is your identity/brand?
- Why useful/necessary to have one?
- What has your skills assessment done to help you clarify?
- Do you have ideas for your own branding?
READING - Identity/Standing out:
ASSIGNMENT 2: Due Tuesday, July 14
Create your personal logo and business card concept and upload a PDF of the final example to the Google Apps WEB205 blog (page Logos) by the end of class on Tuesday, July 14. 50 points.
This Week's Discussions
- Personal Branding
- Should first impressions be critical at this stage?
- Do you buy that what others think of you/your professional persona is ultimate?
- Do you think it would be an asset for you? Why?
- Designer, Heal Thyself - “I don’t need an identity— my work speaks for itself.” Do you feel that way?
- Better Brand
- Do you know what you are not or don't want to be?
- What do you most enjoy doing? What do you hate?
- What value will you provide, to whom, and how?
More about standing out:
- Create your bio
- Create your blurb
- Consider your experiential titles
- Use 4-10 sentences (1-2 short paragraph)
- Offer a brief profile - amount of experience, stypes of skills, experience type, client/customer types, ideology/value statement
- Offer short list of services
- Consider your 'elevator speech' bio - 1 or two sentences that sum you up
- Have a experience-based title or two you can swap out
- Have a focus on your 1 or 2 key strengths and values
- Also have a focus on your benefit to customers/employers
- Creative: web designer, production artist, webmaster, UI designer, UX designer, graphic designer, web producer, web specialist, content editor, web editor, multimedia editor
- Dev: web developer, programmer (PHP, Java, ASP, etc.), applications developer, software developer, network administrator, database administrator, flash developer, visual developer, web engineer
- Project: project manager, project coordinator, scrum master, art director, creative director, agile development manager
- Other: lead, senior, junior, consultant, UI or UX anything, web analyst, freelance, contract, game, tester
More about logos:
- Play with several typefaces
- Mix and match font families
- Mix and match colors and opacity
- Focus on legibility, readability, and your personal style
- Take what you like and refine with kerning, sizing, color and art
- Use a vector-based design for resizability
More about business cards:
- Get/make a business card template (sinkula, vista)
- Decide which orientation you'll use - verical horizontal
- Decide if you'll do one or two-sided cards
- Decide if you'll want color or grayscale
- Use your logotype to create a business card with: your name, title, email, URL and business address, and phone (if you'd like).
- Think about the paper and effects you might order - texture, natural, colors, embossing, etc.
- Check out Tutorials for Business Card Design
- One possible online printing service: VistaPrint
Where do you fit?
- Google web designer: 395,000,000
- Google web developer: 65,900,000
- Your personal identity that gets a response about the qualities or values for which that you or your business stands.
- Based on your capabilities and experience
- Needs to weed through information overload
- Needs to show how you stand out from your competition
- How you want the consumer to perceive you, your company, and your services: reliable, skilled, creative, efficient, rock-star, fix-it, rainmaker, problemsolver, money saver?
- What did your skills assessment tell you stands out about you?
- How do you think you can use that to personalize your identity?
- good tech know-how
- speed and efficiency
- creative solutions
- big picture/full-project thinker?
- content capabilities?
Do you want to aim for a niche?
- General - the general overview of all you can do
- Niche - the niche or specialty you can use to stand out
- Task - bits and pieces you can get experience with in parts of projects - which can be a niche in itself
What do you need to consider?
- Your personal branding for meetings/networking
- Your bio/elevator speech
- Self promotion for connecting
- Happy clients
- What catches your eye?
- What helps communicate your style/skill-set?
- What identifies you without getting in the way of samples?
- Funky logo site
- Print - hand out at events, etc.
- Online - it's called your email footer
- PDA/mobile - Dropcard
- Other - make your own nameplates for conferences